M&S - Magic & Sparkle

Marks&Spencer - Agency: RKCR/Y&R/London - Production: Independent Films /London

Voted best Christmas Ad by Campaign readers.

Production Design

BTS & Post Production Breakdown

Storyboard by Fabien Ouvrard

Press

campaign2   M&S wins online battle of the Christmas ads

campaigncloseup  It’s a winter wonderland of wish fulfillment. Beautifully done.

adoftheweek  Enchanting work…

davidreviews  It’s a delight in every sense.

Telegraph.  Two fairies carrying out good deeds across the country.

The Times  Magic and Sparkle will shine this Christmas.

campaign1.  The spot begins with two playful fairies…

glamour  Magic&Sparkle spread joy…

mpc.  MPC completed over a hundred visual effects shots…in M&S directed by Philippe André…

shots.  Follow the fairies…

littleblackbook.  Independent’s Philippe Andre and MPC conjure up Magic&Sparkle.

thestable  This… will be the biggest online Christmas ever in the UK.

theindependent  Magic and Sparkle bring festive cheer…

bestdaily    Get ready for one of the most heart warming Christmas adverts this year.

bt   Magic and Sparkle to life in a fun and light-hearted way…

culturepub   Un conte de Noël où la magie étincelle à chaque coin de rue…

express   .…cheerful commercial…

heraldscotland.  fun and light-hearted way…

metro   the ad sees two fairies called Magic and Sparkle..

mirror1   The ad will be broadcast  for the first time on TV during the X factor…

mirror2    Shot on location in Prague and London, the multi mission pound campaign….

sohosoho. … multi awarded director Philippe André

thegrocer. Magic and Sparkle spread festive joy..

theimprint  M&S is bringing joy and surprises…

Frankie   10 weeks of post production