Space. Glenfiddich asks “Where Next?” in striking new global campaign
Spiritedzine.The idea is about challenging yourself…
News Opener. That a stag is proud and masterful but must embrace is own vulnerability
The Spirit Business. The film follows a stag as it loses its antlers and is left vulnerable while awaiting their regrowth.
Just Drinks. New Glenfiddich ad - Video.
The Mill. In collaboration with the Glenfiddich team, Philippe and The Mill we wanted to draw on the brand’s rich history but look to the future, to capture both in a story of the stag for the here and now – iconic and powerful but also connecting with its fear and trepidation.
Mumbrella.The film was produced by Independent Films and directed by Phillip André.
Campaign India.It’s incredibly important not to rest on your achievements and to always look to what comes next
Mediashotz. …the uncertain and challenging journey of growth…
DFNI Frontier. The film was produced by Independent films, with CGI creation of the Stag and post-production by The Mill. Phillipe André is the director.
Branding in Asia The film, which was directed by Philippe André, opens in documentary style, the stag in its natural Highland habitat…
Financial Express. Our Stag’ as the protagonist, and drives a strong message on the necessity of embracing risk to derive meaningful growth in times of uncertainty.
212 Advertising. It is this ethos that drives its reputation as the world’s most awarded Single Malt Scotch Whisky
Mon Livret. L’histoire dépeint le voyage d’un cerf, après avoir perdu ses bois et se trouver dans un environnement inconnu
Whisky Critic. The annual process for stags sees the antlers return stronger than before – a natural cycle.
Today News Post. The film follows a stag as it loses its antlers and is left vulnerable while awaiting their regrowth.