Ford Desire - Press

Ford – desire

campaign.  …just wonderful character moments ad good solid storytelling.

creative review.  I made the cars float

evening star.  It was shot by Frenchman Philippe André, who has a reputation for shooting ads with spectacular effects…

film london  Philippe André who is recognized for his unique ability to blend imagination and striking visual effects.

the guardian1

the guardian2.  the ad was filmed in 30 locations in London…

hotshot

hotshots.  The slow tracking shots employed echo the peaceful ascent of the cars into the troposphere. Andre said he had deliberately used this technique to influence the mood of the spot.

interview

onset – shots.   … for the project to feel believable, we need to shoot as much in camera as possible and not rely too much on post.

reviews  The most striking piece of work…

shots

sky.  biggest ad campaign shot in London to date…

the telegraph1.  It’s one of the bigger, more complicated car ads being shot this year

the telegraph2.  ...wheels over London

the independent.   this ad is very calming and charming…

the sun  the ad looks so real because it is – some of the cars actually took flight…